Blood money and missiles: How Formula E sold it’s soul to PIF

Formula E is an electric powered single-seater motorsport World Championship, launched ten

years ago with an explicit remit to promote and develop battery powered electric vehicles, reduce

carbon emissions, champion renewable energies, and have a positive social impact and legacy in

the areas it races in. It has been recognised and crowned as the must sustainable motorsport

championship in the world for the last three years running. But for all the genuine good that it has

done since it came into being, in recent years there’s a very uncomfortable elephant in the room

that nobody in the sport seems to want to talk about seriously.

If you were watching coverage of the season-ending London E-Prix on the 20th and 21st of July,

you’ll have noticed three prominent logos plastered all along the trackside advertising: Saudia

airlines, (Fully owned by the Saudi government) SABIC, (Saudi Arabia Basic Industries

Corporation, a chemical manufacturer 70% owned by Aramco) and largest of all, PIF: The

sovereign wealth fund of Saudi Arabia, which Human Rights Watch list as being “directly involved”

in human rights abuses. This fits in very neatly with Saudi Arabia’s programme of investment in

major sports to distract from it’s distasteful record - a whitewashing practice known as

sportswashing. But Formula E is unique from it’s other sporting acquisitions, because it has

additionally proven itself to be a fantastically useful greenwashing tool for a regime ultimately

responsible for 4.38% of the planet’s historic carbon emissions since 1965.

The teams have also readily accepted the influence of Saudi money for some years now. NEOM -

a megacity project wholly owned by the PIF, who have committed numerous environmental and

human rights violations in it’s construction, including the eviction and murder of the native 800 year

old Howeitat tribe - are the title sponsors of the famous McLaren team; a partnership which began

in the team’s previous guise as the factory Mercedes-Benz team in 2020. The black and gold DS

Penske outfit also has prominent backing from the Saudi Research and Media Group (SRMG) - A

Saudi state-backed media company with close ties to the government, which is considered a direct

outlet for Saudi soft-power in the UK. (There is of course no independent media in the Kingdom,

largely because there is no freedom of speech) In addition to this, Season 8 world driver’s

champion Stoffel Vandoorne, who currently drives for Maserati, is a brand ambassador for Saudia

Airlines.

In many ways it’s not a surprise: Formula E was one of the first racing series to visit the Gulf

Kingdom back in 2018 after signing a 10-year multi-billion dollar deal to host a race in the Saudi

capital of Riyadh; a deal which gave Saudi Arabia regional exclusivity to host Formula E in the

Middle East, which is unprecedented and unheard of on a usually volatile calendar. The current

omnipresence of PIF in the series is due to their new 10 year “Electric 360” investment partnership

with the championship announced in January of this year, one which also extends to Extreme E -

the electric SUV off-road racing series, and E1 - The Electric Powerboat racing championship. One

of the main architects behind this deal is Formula E, Extreme E and E1 founder, former FE CEO

and current chairman Alejandro Agag, a Spanish businessman and former politician and a close

personal acquaintance of Mohammad Bin Salman: The crown prince of Saudi Arabia markets

himself to the West as a reformer, but is infact a brutal, authoritarian dictator.

“For me, to partner with PIF is really important because of the alignment we have with the values

that we share,” Said Agag in an interview on PIF’s YouTube channel to promote the

announcement. He goes on to list: “Innovation, technology, pioneering, daring.” In reality there is

only one shared value of any substance, and it’s the one that Agag doesn’t mention: Money.

Formula E is an expensive, historically loss-making series , and PIF has an estimated total asset

value of $726.3 Billion that’s it’s willing to invest. This almost bottomless pit of investment carries

with it a very high cost though; one that carries with it an incredible risk to Formula E itself.

The Diriyah E-Prix on the 27th of February 2021 is remembered for a race-ending crash for British

driver Alex Lynn, in which his Mahindra car was flipped upside down at high speed after contact

with Mitch Evans’ Jaguar, causing the race to be red flagged and ended prematurely. Lynn walked

away unscathed, but shortly afterwards there was an even luckier escape for the entire paddock.

During the podium ceremony, as Sam Bird celebrated victory amidst a flashy fireworks display, a

ballistic missile was intercepted by the Saudi Patriot missile battery in the skies above, with the

explosion heard by those below. This had been launched by Houthi rebels in Yemen, with the

target being the crown prince himself, who was in attendance. Teams, media and staff within

Formula E discovered flights out of the country were diverted or cancelled and were sent back to

their hotels for the night. In a truly disturbing move, they were put under a gagging order to deny

that the attack had even happened in the first place, unconvincingly dismissing it as simply part of

the fireworks show despite all evidence to the contrary.

It was the first time that such an attack was targeted at a motorsport event in the kingdom, but it

certainly wasn’t the last: On December 30th 2021 during the Dakar Rally, French rally driver

Philippe Boutron suffered serious leg injuries in Jeddah when a support vehicle he was driving

exploded after a bomb was placed under the side of the car - an attack which the Saudi authorities

attempted to cover up. Even more infamously, Formula 1’s visit to the Saudi Arabian Grand Prix in

Jeddah the following year saw a nearby Aramco oil refinery hit by a Houthi drone strike during

Friday free-practice, leading to a very lengthy driver meeting in which the field had to be talked into

forgoing their safety in order to satisfy commercial interests and take part in the race.

Whilst terror attacks can take place anywhere in the world, the dangers of racing in Saudi Arabia

were known about beforehand; the Saudi led coalition has been waging war with Yemen since

2015, where the coalition has bombed civilian targets including hospitals and school buses , in what

was at the time the worst humanitarian crisis on the planet. From November 2017 the Houthis

launched multiple missile strikes on the capital, with the worst incident being a seven missile strike

on King Khalid International Airport and other areas in Riyadh, Jazran and Najran on the 26th of

March, 2018. The MIM-104 Patriot system malfunctioned, leading one Saudi missile to explode in

a residential area, and another to detonate shortly after launch. When a fragment from one of the

missiles fell over a residential neighbourhood, an Egyptian man was killed, with two others

wounded. Two months later, Alejandro Agag announced the ten-year deal for Formula E to race in

Riyadh. When I attempted to warn people working within Formula E about this, I was told to be

more positive; they had gone to the country, felt that it was perfectly safe, and assured me that

politics, murders and wars were not at all FE related and that I was overreacting.

In effect, every time Formula E visits the kingdom, it’s playing a game of Russian Roulette with the

lives of teams, staff and fans, many whom either reluctantly accept the danger as part of the job or

simply ignore it altogether. The Patriot Missile interception malfunctioned once when overwhelmed;

in a sport which takes so many steps to ensure the safety of drivers, marshals, and spectators

alike, it seems utterly reckless of both Formula E Holdings and the sport’s governing body, the FIA,

to gamble everyone’s lives on unreliable technology and a fragile truce for two days every year. But

when enough money is involved, people will look the other way and pretend that everything is fine.

In the fan village at the London E-Prix in the ExCel, one of the biggest stands is PIF’s: fitted out in

the dark green colours of the Saudi flag, it’s devoted to the Electric 360 partnership, and displays

the cars from the three different championships that they sponsor. Most people are there to play

Ping - a 2D top down mobile game in which players each control a PIF sponsored Extreme E car

and attempt to bump each other into obstacles to slow them down.

I bought my tickets for the race in December, a month before the PIF deal, although I decided not

to shell out £250-£400 for the pre-race Change Accelerated conference , in which policy makers,

industry and “thought leaders” all spout out vague, meaningless phrases like “supercharge

sustainable mobility, unite for change, ignite the next generation and build a greener tomorrow.”, all

whilst navel-gazing on what a great job they’re doing to “achieve a net zero and carbon equal

society”. A conference proudly presented by - who else - PIF.

Whilst walking past the PIF stand and trying not to think about how Saudia Arabia has executed

100 people in the first six months of the year - an average of one person every two days - I spot

someone very familiar: 3-time W-Series champion and Andretti Indy lights driver Jamie Chadwick.

Jamie is considered an icon for women in motorsport, and also drove a Formula E car in a test in

Riyadh back in 2018, when the Saudi state wanted to celebrate lifting the ban on women drivers

(Despite still imprisoning and torturing female activists who had campaigned for the right to drive )

by inserting a rule that every team had to field a female driver.

Jamie isn’t here to drive today though. She’s here as an influencer and a guest of PIF. A man -

presumably either her social media manager or a handler from PIF - gets out his phone and

records part of a TikTok video in which Jamie puts on her least sincere smile and delivers a slightly

monotone, pre-prepared speech about what a great job PIF have done, what a great time she’s

having, and how all of it is only possible because of PIF’s partnership with Formula E. It’s a little bit

like watching a hostage with a gun to their head in public, except that they get paid at the end.

While it was a disheartening sight, I don’t bring this up to vilify Jamie as any kind of standout

offender; F1 Academy’s Abbi Pulling was also there as a guest of PIF in the same capacity. It is

however, an instructive example of how PIF exploits a respected and up-and-coming figure in the

world of motorsport by giving them a bunch of much-needed cash to do PR to their social media

following, hoping that Chadwick’s positive image can help whitewash their own. And considering

that the Saudi state is amassing more and more influence over the direction of the sport, can the

likes of Chadwick and Pulling really afford to turn down PIF if they want their careers to continue?



The problem also extends to the specialist media that reports on the sport as well. One of the main

English-speaking outlets that covers the sport is The Race, through experienced motorsport

journalist Sam Smith. The Race has a history of accepting sponsorship from both Aramco and

NEOM, including in 2021 when Smith wrote a sponsored article listing the 25 most powerful figures

in the sport . Ranked 15th, above three team bosses and Formula E’s own heads of media, sport,

finance and business development was the minister for sports in Saudi Arabia, Prince Abdulaziz

Bin Turki Alfaisal Al Saud, with special mention being given to the “remarkable achievement” of

hosting Formula E in Riyadh.

Even the smaller outlets are not immune. In April the website that I volunteer for, Formula E Zone,

did a live interview with the current CEO, Jeff Dodds. I was told not to ask Jeff any questions about

the PIF deal, and forbidden from asking him any questions at all, since other members of the team

were worried they would lose access to the Formula E paddock as a result. As a journalist in

Formula E, it seems your job is not to hold the people in charge of your sport to account, but to

suck up to them, and avoid asking anything important enough to upset their Saudi partners. Liberty

Global may have recently acquired a majority stake in Formula E , but it’s clear who really pays the

bills here, and who’s involvement cannot be questioned in any way, shape or form.

In May, Saudia Airlines produced a promotional video in which striker Aleksander Isak drives an

NUFC liveried Gen 3 Formula E car to St. James’ park, in front of a group of over 100 NUFC fans

that responded to a call out to be part of the film. Jeff Dodds claimed that the video showcased the

shared vision for the three companies: “as the wheels of Formula E race alongside the iconic wings

of Saudia and the passionate spirit of Newcastle United.”

Whilst on the surface the video seems like a harmless bit of fun, there’s one thing that unites the

three brands of Formula E, NUFC and Saudia Airlines; they’re all being funded by the same

source. The collaboration served as a power move by the Saudi government, showing off two of

their most valuable sporting assets that they purchased.

For me, the advert was a clear demonstration of how NUFC fans against sports washing and fans

of Formula E are united in the same conflict against a dangerous and murderous regime that has

captured the sports we love, and attempted to manufacture our consent for the partnership. The

time has come to raise awareness and to ask the questions that those in Formula E are either too

afraid or frankly too ignorant to ask.

Formula E claimed that it would help change Saudi Arabia for the better. But if anything, the

number of brutal executions, arrests and crackdowns have increased in the last few years; they

have tacitly enabled and normalised human rights abuses with their silence. Formula E’s fans still

hold true to the ethos and values that it started with; Formula E itself has sold it’s soul to the

highest bidder, and now we are left with just empty rhetoric.

Written By Edward Hunter